The HONOLULU Kings

The Honolulu Kings, is my senior thesis project. Hawaii’s beauty and culture are world-renowned, but rising living costs are forcing many local Hawaiians and Kama’aina out of their homes. Creating a professional NFL team with strong, culturally rooted branding would unite the community, both for those still in Hawaii and those who had to leave. Graphic design would play a crucial role in blending Hawaiian identity with the NFL’s established branding system, crafting a team that resonates locally and nationally. Football’s popularity in Hawaii, rooted in Polynesian values of teamwork and strength, makes it the perfect sport to rally around. The team would foster community pride, share Hawaiian culture globally, and create jobs and opportunities to help bring locals back home.


The Honu (sea turtle) symbolizes this return, representing the idea that Hawaiians will always find their way back to their homeland, where they will be welcomed with open arms and Aloha.

Skills required: Adobe Photoshop, photo editing, and typography